What Principals are looking for are market knowledge and contacts - so critical items are experience in a particular sector and your contacts that you've built up over the years. The area you cover is also important but donâ€™t restrict yourself too much as Principals can often be flexible in terms of area allocation. If you have a web presence or social media contact include this as it can showcase your Agency to a prospective Principal.
Finally detail how principals should contact you and when - often better to have a relaxed evening call rather than a hurried conversation while you're trying to land a new customer!
Our team have great experience writing copy so concentrate on what you have to offer and we'll do the rest.